#Behavioral Design

2 essays in this thread

Foundations of Behavioral Design

A deep analysis of the three pillars of behavioral design: Yu-kai Chou's Octalysis, Nir Eyal's Hook Model, and the MDA framework for engineering human behavior.

Theoretical Foundations of Mobile Game Design

An analysis of mobile game design: Bartle's player typologies, the behavioral economics of free-to-play, and what sustainable, ethical engagement looks like.