Foundations of Behavioral Design
A deep analysis of the three pillars of behavioral design: Yu-kai Chou's Octalysis, Nir Eyal's Hook Model, and the MDA framework for engineering human behavior.
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A deep analysis of the three pillars of behavioral design: Yu-kai Chou's Octalysis, Nir Eyal's Hook Model, and the MDA framework for engineering human behavior.
An analysis of mobile game design: Bartle's player typologies, the behavioral economics of free-to-play, and what sustainable, ethical engagement looks like.