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Bios
Gritapat "MrBee" Setachanatip is a Thai-German strategist, author and electronic-music artist, and Managing Partner of Messe Capital, Asia's focussed MICE incubator.
Gritapat "MrBee" Setachanatip is a Thai-German strategist, author and electronic-music artist based in Bangkok. A former CMO, he is Managing Partner of Messe Capital and of Messe Asia, which organises PrideShow — Asia's first LGBTIQ+ business expo — alongside shows in green tech, digital health and AI infrastructure. He has written 12 books on money, mind and human potential, all free to read.
Gritapat "MrBee" Setachanatip works where artificial intelligence, sound and human potential meet. Born to a Thai mother and German father, he studied at the London School of Economics (by distance learning) and Assumption University, leaving both without a degree to run his own companies, before spending a decade as a marketing leader, where early adoption of AI delivered 10× efficiency gains.
Today he is Managing Partner of Messe Capital, a platform consolidating Asia-Pacific's fragmented trade-show industry, and Managing Partner of Messe Asia in Bangkok. Its portfolio includes PrideShow, Asia's first LGBTIQ+ business expo, backed by the Tourism Authority of Thailand, TCEB and UNDP; Green Conference; Digital Dental Show Macao; Composites Bridge; and the Cloud, Data Center & AI Build Show.
He is the author of 12 books — including The Human Manual: 101 Cheat Codes and The Art of Mai Pen Rai — released free, and produces electronic and drum & bass music as MrBee on Spotify and Beatport.
At a glance
Fast facts
- Name
- Gritapat Setachanatip (“MrBee”)
- Based in
- Bangkok, Thailand
- Heritage
- Thai–German
- Education
- Studied at LSE (distance learning) and Assumption University
- Roles
- Managing Partner, Messe Capital · Managing Partner, Messe Asia
- Books
- 12 titles, free on Google Play
- Music
- Electronic · DnB — Spotify, Beatport, YouTube Music
Keynotes · panels · podcasts
Talk topics
- 01
The pink economy is an economy
What PrideShow taught us about turning inclusion into a 10-billion-baht market.
- 02
Roll-ups in the room
Why Asia's trade-show industry is ripe for consolidation — and what founders should know before they sell.
- 03
The agentic operator
How small teams use AI to run like big ones: 10× leverage without 10× headcount.
- 04
Cheat codes for the human OS
Behavioural science from The Human Manual, made practical for leaders and teams.
- 05
Mai pen rai at work
Thai cool-heart culture as a resilience framework for high-pressure organisations.
- 06
Sound as strategy
Using tempo, frequency and sonic environments to design focus and flow.
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