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Bios
Gritapat "MrBee" Setachanatip is a Thai-German strategist, author and electronic-music artist, and Managing Partner of Messe Capital, Asia's focussed MICE incubator.
Gritapat "MrBee" Setachanatip is a Thai-German strategist, author and electronic-music artist based in Bangkok. An LSE-trained economist and former CMO, he is Managing Partner of Messe Capital and Managing Director of Messe Asia, which organises PrideShow — Asia's first LGBTIQ+ business expo — alongside shows in green tech, digital health and AI infrastructure. He has written 11 books on money, mind and human potential, all free to read.
Gritapat "MrBee" Setachanatip works where artificial intelligence, sound and human potential meet. Born to a Thai mother and German father, he studied economics, strategy and game theory at the London School of Economics before spending a decade as a marketing leader, where early adoption of AI delivered 10× efficiency gains.
Today he is Managing Partner of Messe Capital, a platform consolidating Asia-Pacific's fragmented trade-show industry, and Managing Director of Messe Asia in Bangkok. Its portfolio includes PrideShow, Asia's first LGBTIQ+ business expo, backed by the Tourism Authority of Thailand, TCEB and UNDP; Green Conference; Digital Dental Show Macao; Composites Bridge; and the Cloud, Data Center & AI Build Show.
He is the author of 11 books — including The Human Manual: 101 Cheat Codes and The Art of Mai Pen Rai — released free, and produces electronic and drum & bass music as MrBee on Spotify and Beatport.
At a glance
Fast facts
- Name
- Gritapat Setachanatip (“MrBee”)
- Based in
- Bangkok, Thailand
- Heritage
- Thai–German
- Education
- London School of Economics
- Roles
- Managing Partner, Messe Capital · Managing Director, Messe Asia
- Books
- 11 titles, free on Google Play
- Music
- Electronic · DnB — Spotify, Beatport, YouTube Music
Keynotes · panels · podcasts
Talk topics
- 01
The pink economy is an economy
What PrideShow taught us about turning inclusion into a 10-billion-baht market.
- 02
Roll-ups in the room
Why Asia's trade-show industry is ripe for consolidation — and what founders should know before they sell.
- 03
The agentic operator
How small teams use AI to run like big ones: 10× leverage without 10× headcount.
- 04
Cheat codes for the human OS
Behavioural science from The Human Manual, made practical for leaders and teams.
- 05
Mai pen rai at work
Thai cool-heart culture as a resilience framework for high-pressure organisations.
- 06
Sound as strategy
Using tempo, frequency and sonic environments to design focus and flow.
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